{"title":"Joico","description":"\u003cp\u003eBrowse our Joico collection. Hot Sale.\u003c\/p\u003e","products":[{"product_id":"joico-blonde-life-glow-oil","title":"Joico Blonde Life Glow oil","description":"\u003cp\u003eBlonde Life Glow Oil (100ml) by Joico is a transparent nourishing and protecting hair oil infused with shine-boosting properties that makes blonde hair appear brighter and more vibrant than ever. It’s ideal for every shade of blonde, from dark honey tones to the iciest platinum color. The oil drives its frizz-fighting smoothing properties deep into the hair shaft without staining even the fairest shades. Sealing in moisture, the oil cares for each individual strand for a magnified, mega-watt gleam.\u003c\/p\u003e\n\u003cp\u003eThe shine-boosting properties of this lustrous Blonde Life formula work a double shift—sealing in moisture, and leaving frizz behind. Hair feels instantly silky and soft to the touch. Exotic oils hydrate hair with nourishing moisture. It provides 87% less combing breakage on clean, damaged hair.\u003c\/p\u003e\n\u003cp\u003eThis product, crafted with Arginine, features a blend of Joico’s signature Blonde Life oils, Tamanu and Monoi, to nourish, protect, and illuminate blonde hair instantly.\u003c\/p\u003e","brand":"Paul Mitchell the Salon SA","offers":[{"title":"Default Title","offer_id":53920415842632,"sku":"dtt1787955705102","price":29.8,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0966\/1903\/7000\/files\/joico-blonde-life-glow-oil_1.jpg?v=1787955711"},{"product_id":"joico-zero-heat-for-thick-hair","title":"Joico Zero Heat For Thick Hair","description":"\u003cp\u003eZero Heat For Thick Hair is a product by Joico. It’s a time-saving, polishing crème that provides long-lasting, air-dried style while keeping frizz at bay. 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It’s the first step in Joico’s award-winning K-PAK system, trusted by professionals to restore hair’s health, resilience, and shine.\u003c\/p\u003e\n\u003cp\u003eFormulated with Joico’s exclusive Quadramine® Complex, K-PAK Reconstructing Shampoo delivers a precise blend of proteins that target damage at the cuticle and cortex level. The result is visibly stronger, smoother hair with improved elasticity and manageability. Joico’s Smart Release™ Technology further enhances performance by continuously releasing keratin, arginine, and rosehip oil to protect and nourish hair long after rinsing.\u003c\/p\u003e\n\u003cp\u003eThis shampoo is color-safe, making it perfect for maintaining vibrancy in dyed or highlighted hair, and it’s suitable for all hair types—especially those in need of intensive repair. 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The stainless-steel ball technology ensures an ideal balance of powder and liquid. It also provides thermal protection up to 450°F (232°C), humidity protection, and UVA\/UVB protection. Experience the difference with Joico Body Shake Texturizing Finisher.\u003c\/p\u003e","brand":"Paul Mitchell the Salon SA","offers":[{"title":"Default Title","offer_id":53920416039240,"sku":"jwu1787955710176","price":28.56,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0966\/1903\/7000\/files\/joico-body-shake_1.jpg?v=1787955717"},{"product_id":"joico-colorful-anti-fade-shampoo","title":"Joico Colorful Anti-Fade Shampoo","description":"\u003cp\u003eColorful Anti-Fade Shampoo - Joico\u003c\/p\u003e\n\u003cp\u003e\u003c!--StartFragment --\u003e\u003c\/p\u003e\n\u003cp\u003eA salon-grade, sulfate-free shampoo expertly formulated to protect and prolong the vibrancy of color-treated hair. Whether you’re rocking bold fashion hues or subtle highlights, this gentle cleanser helps maintain rich, radiant color while delivering a luxurious lather that won’t strip or dull your strands. Ideal for all hair types, it’s infused with antioxidant-rich camellia oil and pomegranate extract to shield against environmental stressors and daily damage.\u003c\/p\u003e\n\u003cp\u003eJoico’s Colorful Anti-Fade Shampoo features the brand’s signature Smart Release™ Technology—a time-released blend of keratin, arginine, and rosehip oil that strengthens hair from within, reduces breakage, and enhances overall resilience. The result is visibly healthier, shinier hair with long-lasting color brilliance. Its lightweight formula also helps control frizz and improve manageability, making it a must-have for vibrant, low-maintenance haircare.\u003c\/p\u003e\n\u003cp\u003ePerfect for daily use, this shampoo is vegan, color-safe, and packaged in eco-conscious materials, aligning with Joico’s commitment to sustainability and performance. 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It preserves over 85% of hair color2 and reduces the appearance of split ends.\u003c\/p\u003e","brand":"Paul Mitchell the Salon SA","offers":[{"title":"Default Title","offer_id":53920416432456,"sku":"ila1787955723778","price":27.09,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0966\/1903\/7000\/files\/joico-defy-damage-sleep-over_1.jpg?v=1787955731"},{"product_id":"joico-youthlock-conditioner-250ml","title":"Joico Youthlock Conditioner 250ml","description":"\u003cp\u003eYouthlock Conditioner 250ml - Joico is a rejuvenating, age-defying conditioner designed to restore vitality, softness, and shine to mature or fragile hair. Formulated with collagen—the hero ingredient known for its plumping and strengthening properties—this luxurious conditioner helps reverse visible signs of aging in hair, such as dryness, brittleness, and lack of elasticity. 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Perfect for all hair types, this lightweight crème offers thermal protection up to 232°C, shielding your strands from heat damage while speeding up drying time.\u003c\/p\u003e\n\u003cp\u003eInfused with Arginine, Keratin, and Rosehip Oil, Dream Blowout strengthens and nourishes hair from the inside out, helping to reduce breakage and enhance shine. Whether you're going for sleek and straight or bouncy and voluminous, this blow-dry styling cream ensures your look stays polished and protected all day.\u003c\/p\u003e\n\u003cp\u003eIts humidity-resistant formula keeps frizz at bay—even in high-moisture climates—making it ideal for South African summers or coastal getaways. The soft, touchable finish and salon-quality performance make it a must-have in your styling arsenal.\u003c\/p\u003e\n\u003cp\u003eFor best results, apply to damp hair before blow-drying and pair with Joico Heat Protection Sprays or Finishing Products for added shine and control. 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